The ongoing problem with solar retailers

And why we should be avoiding them

Firstly, what is a solar retailer? A solar retailer is a company that wins the work, and then hires another company to complete the install. 

Why would they do this you ask? Because all the risk, warranties and onus gets pushed onto the sub-contractor, and the retailer makes a cut on top for barely lifting a finger. A win-win for the retailer but the start of a never-ending nightmare for the end-user. 

How retailers work

These retailers go above and beyond to win the work. Doorknockers, cold-callers, marketing campaigns, SEO experts etc. They hunt in packs and target suburbs and area codes at any given time and even target the elderly communities with their pushy sales tactics. They’ll do everything they can to lock in that first appointment and once they do, you’ll be left to deal with a trained solar salesman who is working purely off commission. 

Reckon someone working off commission is trying to find a solution suitable for your needs or do you think they’ll try and upsell you something you don’t need to better themselves off?

Hence the reason they’ll force particular brands down your throat which only really benefits the cashflow in their own pocket. 

Once you’ve signed on the dotted line, said retailer will start the next mission by reaching out to a smaller sub-contractor in your area in order for them to complete the works. 

That’s right! They care about your needs soooo much that they’re then hiring another company to do the work. Baffling.

Thankfully, the sub-contractor knows what they’re doing! (most of the time..). That’s because in order to design and install solar and battery systems in Australia, the installer must be a qualified electrician, an accredited installer and an accredited designer in order to sign off on any work. And by signing off on the work, the installer then takes responsibility for the system along with all product and workmanship warranties associated; often unbeknown to the customer. 

The problem 

It’s a few weeks, months or even years down the track and problems start to arise. Bills aren’t going down, roof leaks, terminations have come loose etc. What do you do? Call the retailer you purchased the system off to explain and there’s generally 2 ways they go about it. 

1. The retailer is pretty open with the fact that they’re sitting in an office somewhere around the world and can’t fix it themselves. They admit that they’re just a shell-company and that they’re not qualified to fix the issues nor do they really understand the issue because they’ve never had any experience installing these products; only really selling them. 

Or….

2. The retailer promises to have ‘their team’ look into the issue further and they’ll get one of their trusted installers there immediately to rectify the issue. 

The retailer once paid a sub-contractor peanuts to complete the install and now they’ll try to pay the subby even less to go back and fix the issue. Reckon that subby wants anything to do with it? No way! They’ve moved on to greener pastures and it’s “not really my problem” anymore. 

The retailer will then try their hardest to call other subbies in the area. They can’t pay them too much, otherwise they’ll be losing profit on the job and therefore will really struggle to get someone in immediately. Weeks and even months have gone by and your system still isn’t working and you’ve decided to pay a company yourself just so your system is up and running as should be. The price you pay for engaging a marketing company to organise your system instead of an in-house team of electricians…